The Strange Case of Dr Jekyll and Mr Hyde Essay Example for Free

The fantastical Case of Dr Jekyll and Mr Hyde EssayMan is no truly matchless, but truly two. There are two sides to humankind, a good, and a bad. This check was scripted by Robert Louis Stevenson in 1885 and is set in the Gothic genre. The gothic genre is associated with darkness, the supernatural, and more importantly, nightlife. The Strange Case of Dr Jekyll and Mr Hyde is based on Stevensons birth double life. In his daily life he was a respectable Victorian middle layered man, however by night he lived the life of a debauched bohemian. The Victorian society at that time and the lifestyle was very strict. They believed in morality and formality, and the Victorian children were extremely well be agreed. The middle and upper class Victorians would meet at public gatherings, for example church and would expect each other to behave in a very ethical manner. This however was not the case at all times, especially men. They would go out late in the night gambling and drinking. Stevenson portrays this using the life style of a pay off who is ethical, principled and lives a very normal and proportioned life. However, by night his personality and his look grow into a monster same(p) creature.Jekyll is described as rangy and handsome throughout the book. He is very well known, and is also very rich indeed. He believes in man having two sides, a good, and a bad. He wants to find out how to separate the two personalities and uses himself to show this. Dr Jekyll, the well respected, good natured man, and Mr Hyde the more primitive and ape manage of the two. Mr Hyde is also referred to as simian and hairy. He is considerably smaller than Jekyll and is thereof looked upon as lower in the evolutionary scale.Mr Utterson is the main narrator of this book except for Dr Lanyon and Dr Jekyll in the last chapters. Having more than one narrator in a story is a feature of the gothic genre.Utterson is a middle aged Lawyer and is a person who most of the characters to ilet confide in. He leads a moral life, and has a good profession and therefore is probably the books most respected character. In a way he also has a contradicting personality in the way that he is meant to be a person who is friendly to anyone, however he secretly despises Hyde. By retentiveness these secrets, Stevenson portrays a double life lurking inside Utterson aswell.Jekyll desires to separate the two personalities of man, however he does not tell anybody due to the fact that people may estimate that he is trying to play God. Later in the book Jekyll becomes addicted into turning into Hyde, and at one time runs out of the ingredients to make the potion to turn into him. through with(predicate) this Stevenson illustrates that evil is more than more powerful than good. My evil, kept awake by ambition, was alert and swift to seize the occasion and the thing that was projected was Edward Hyde. During the book Jekyll impromptu turns into Hyde, which portrays that evil is mor e powerful than good.Charles Darwins evolutionary scale is hinted at a couple of times in this book. Hyde is described as less-upright, simian and ape-like. This is the total turnaround to the principles expected of the Victorian society. Jekylls appearances and personality have been juxtaposed to Hyde. In the book Jekyll is often complimented for his looks and his wealthy nature, whereas Hyde is criticised for his ugliness and the fact that he gives the impression of an animal. This therefore suggests that Jekyll is much mettlesomeer up in the evolutionary scale than Hyde. The return of man to the inhuman state is often recognised in the Gothic genre. By linking Darwinism and The Strange Case of Dr Jekyll and Mr Hyde, we can see that Stevenson here is also portraying man higher up in the evolutionary scale as good and man lower in the evolutionary scale as bad.A large part of this book is involves secrecy. Dr Jekyll keeps his relation with Edward Hyde a secret otherwise people wo uld have looked at him in a different way, however the irony of looking at him as a different man can be sensed by us, the viewers. Near the beginning of this book Hyde tramples a one-year-old girl, and the family of that girl ask for his name using blackmail, the alternative however was to pay one degree Celsius pounds in order to keep his identity quiet. This shows how much secrecy meant to the Victorian society.Throughout the book there are references to blackmail between Hyde and Jekyll, (ironically the characters in the book do not know that they are the same person), however the only person who believes that blackmailing has occurred between them is Mr Enfield, who is a cousin of Utterson. Blackmail is slightly engaged with quirkiness and a suggestion to homosexuality is made on frequent occasions during the book. Your master seems to repose a great deal of trust in that young man . Victorian society viewed homosexuality as absolutely forbidden, a famous poet and playwrigh t named Oscar Wilde had a homosexual affair just after marrying, and was therefore imprisoned.Stevenson looks into the theories of Freud. Classing Hyde as the Id and Jekyll as the ego. We can easily class the two in this way from the behaviour that Stevenson portrays in this book. Jekyll seeks to separate good from evil and therefore has high expectations and is definitely respected for it. Hyde is classed as the Id, as he attacks violently almost in a state of insanity, there is no morality at all in him, he is a total opposite to the nature of Jekyll. He is totally unaware of what he does, and attacks at will.This book is classed in the gothic genre, as it is mainly set in darkness, and it refers to the supernatural and magical things that take place. It presents fear affected on those who live the simplest lives for example, Dr Lanyon who dies purely of fright. There are also septuple narrations, which is a link to the gothic genre. In this book there are three narrators. Other assets linked to this genre, are symbols like the moon, fog, a special door, metropolis streets, good and evil. The door being a very important feature, as it separates two different types of man, Hyde and Utterson. Through this door Stevenson depicts the two sides of man.Frankenstein and Dracula were also written in the gothic genre and similarly link in the same way as Dr Jekyll and Mr Hyde. Frankenstein is about a doctor that creates a monster like man who commits crimes and this therefore links to Mr Hyde who is presented in a similar way in Dr Jekyll and Mr Hyde. Dracula however, is about a man who lives a double life, and plays a perfect host during the day to those whom he may invite to his gothic style mansion in Transylvania. By night however, becomes a creature concupiscence for blood. The character Dracula is more similarly related to Jekyll as he plays by the aristocratic nature during the day, and by night changes into the unthinkable, for a person with such(prenominal ) principle. Dr Victor Frankenstein however is less similarly related to Jekyll as he physically doesnt commit any crimes himself, but its his use of science, which links the two characters together.Stevenson, as a student lived life like many of the men that are presented in this book. He lived in Edinburgh, which had two parts to it, a new townspeople where the middle to upper class people housed themselves and lived moral lives, and an old town where many lower classed people slept on the streets and those who earnt a little more lived in disgusting, diseased filled, houses. Due to educated and well-known parents, Stevenson lived a good life as a child and educated himself at EdinburghUniversity. It was here where he and a group of friends carried out mischievous things, and then he came to realise that he had two lives, a life where he respected others and was a hard workingman like his father, and also a life where he was free from morality and principles. It was this experienc e that he had which probably led to this story of a man who is trying to erect that there are really to sides of man, good and evil.

Consumer Buying Behavior of Hybrid Vehicles Essay Example for Free

Consumer Buying Behavior of Hybrid Vehicles EssayIntroduction 1 Background of the Study With the line of products pollution level rising day by day caused by the release from conventional vehicles, many government bodies beat put in effort to enforce arc control polity since the late of 1960, and it is becoming strict with the EURO committee being the leader until today, where their emission policy and grading system being accepted or referenced worldwide even in Malaysia. The grading system based of emission cleanliness as of today is from Euro 1 to Euro 6, where Euro 1 being the worst emission standard and Euro 6 being the environmental friendly. This is the scene where most modern vehicles argon fitted with catalytic converter since late 1975, a simple device that can compress the calumniatory emission such as un-burn hydrocarbon and carbon monoxide by converting them into cleaner substances such as oxygen and hydrogen through chemical throttle valve effect inwardl y (Tony Andrew, 2006). The effect of this is that the rise of the awareness of go off efficiency, as many will further relate that if fuel efficiency can be growingd, thence the emission can be further change, as well as to reduce wastage.Many automobile makers has since then began victimisation of fuel efficient engine in order to make a stand, and consequently lead to the trend of Hybrid Electric Vehicle (HEV). 2 Problem Statement However, emission is only champion environmental factor as there is other factor which bothers a driver financial aspect, the fuel and its prices. No matter the fuel is expensive and cheap, if mavin can depart further with a devoted set amount of fuel, then one can certainly save him/her some money (Tony Andrew, 2006).And hind end to the environmental area, fossil fuel is non-renewable energy resources and depletion is certainly inevitable. This is why in recent years, many western automobile makers started to look into building fuel efficien t vehicles, by building fuel efficient engines through various ways, most notably by d admitsizing the engine displacement and compensate it with force evocation such as low pressure turbocharger. The effect of this implementation is that using a smaller capacity engine but can achieve the superpower delivery of a high capacity engine, yet with lower fuel consumption.However back in the eastern automobile industry, where the Japanese being the leader they had something else in mind, not only they wanted fuel efficiency but at the same time they wished to maximize the go green concept. Henceforth they come up with the mood of hybrid vehicle, where in general terms a vehicle is powered by 2 sources of input, which is a normal internal combustion engine, supported by an additional electric push which requires special battery pack.The advantages of this implementation is that the fuel consumption and emission is superior over the formal, while the drawback is the caution and cost of replacement for faulty battery pack is very expensive. With the hybrid being the hot trend straight given the promising sales figures from European countries and the USA, generally the maintenance factor is not an issue for them, however in this research we need to find surface the factors that influence a buyer into considering, get a hybrid vehicle over here in Malaysia, as the hybrid trend is still very new here in Malaysia, generally starting on the year of 2006 where Honda introduces Civic Hybrid.However with the recent impose exemption on hybrid vehicles from the Malaysia government, the trend seems to be changing positively and now we have several models from Honda and Toyota to offer in response to the policy. 3 Research Objectives a) What are the factors that influence consumer into considering a hybrid vehicle? b) What are the factors that support consumer into acquire a hybrid vehicle?c) What are the factors that consumer worries about when purchasing a hybrid ve hicle? 4 Significance of the Study This study into the factors that affect the buying conclusiveness of hybrid vehicles in Malaysia could project the trend and acceptance of hybrid vehicles here in Malaysia. With that information, local automobile makers can consider into developing our own hybrid vehicles to offer the local markets a broader choice, as well as to stay competitive in the market. Additionally, this will be a good catalyst to spark off Go Green concept into consumers mind that is beneficial to the restoration and perseverance of the environment.5 Scope of the Study In this research, we will stolon take a general look and introduction into both the low pressure force induction technology and the hybrid technology further then compare and contrast the pros and cons in detail. With both concept understood, we will begin to focus on the trend of hybrid vehicles here in Malaysia, finding out the factors that support or deter the acceptance of hybrid vehicle through quest ionnaire aimed at hybrid owners and potential hybrid owners, from then we can know what are the main factors and concern of buyer upon making a termination for a hybrid vehicle, and then conclude what can be done to further increase the acceptance level of hybrid vehicles.Literature Review According to Markel Simpson (2006), the implementation of hybrid electric vehicles can effectively reduce petroleum consumption up to 30% when compared to conventional vehicle, however a fully plug-in hybrid electric vehicle shall be undergo development to further improve the savings and reduce the wastage, as current hybrid electric vehicles uses electric motor powered by battery pack to assist the engine, which is costly when one needs to replace, and it did not provide much desired power.The manufacturer can of course put in a bigger battery pack to punch out erupt power and durability, but with every 15% of improvement the cost is nearly doubled.This issue is also mentioned before way back in year 2001, where the development of hybrid vehicles began with the aim in providing a superior fuel efficiency vehicles with minimal wastage and pollutants emitted, in prior to address two major problems (Allella et al, 2001) a) Consumption of fuel World petroleum reserves and residues are unlikely able to sustain against the ever growing necessity of consumption b) Pollution Generally referred to the harmful emission that can damage the environmental health.The most common hybrid vehicle design is found within the famous Japanese automobile makers, respectively the Honda the Toyota. The idea is to fit an electric motor powered by a battery pack that will recharge itself using the lost energy during the braking procedure, to assist a smaller capacity conventional engine in acceleration. With the motor assistant, the engine need not work and rev up that hard to get the vehicle moving therefore fuel consumption can be lowered. When certain conditions are met, the vehicles may al so run solely on the electric motor itself most probably during low speed cruising.Putting the vehicle design aside, as stated by Kuo Wang (2011), the disciplinary in driving, as well as the climate is major factor in reducing fuel consumption. Kuo Wang pointed out that in countries that have tropical climate, such as those near to the equator, consort to have higher fuel consumption index compared to other countries with 4 seasons climate, this is mainly due to the fact that fuel burns better and more efficient when the air temperature is colder, as colder air is more dense and henceforth carries more oxygen molecules.Other than that, since the temperature is generally high throughout the year for tropical climate countries, drivers tend to switch on the air-conditioner (A/C) most of the time to withstand the hot weather, and A/C draws power from the engine to power up the compressor and cooling coil, therefore it results in loss of power from engine and leads to higher fuel con sumption. On the disciplinary side, travelling below or way above the optimum speed of a vehicle, usually around 90KM/H to 110KM/H will affect the fuel consumption, where most drivers tend to speed when the chances arise.One should also try to plan their traveling route ahead, in order to avoid unnecessary traffic congestion which can result in poor fuel consumption, as start-stop driving proved to have 60% increased fuel consumption compared to smooth non-stop driving. This is generally experienced by most drivers that they can achieve better mileage if they travel on the highway often. Research Methodology 1 Theoretical Framework pic 2 Generation of Hypothesis Assume thata) H0 = Null Hypothesis (No relationship amongst IV DV) b) H1 = Alternative Hypothesis (Significant relationship between IV DV) H1 H0 thither is no relationship between maintenance and purchase decision of hybrid vehicles. H1 There is significant relationship between maintenance and purchase decision of h ybrid vehicles. H2 H0 There is no relationship between fuel consumption and purchase decision of hybrid vehicles. H1 There is significant relationship between fuel consumption and purchase decision of hybrid vehicles. H3 H0 There is no relationship between tax exemption and purchase decision of hybrid vehicles. H1 There is significant relationship between tax exemption and purchase decision of hybrid vehicles. H4 H0 There is no relationship between personal view and purchase decision of hybrid vehicles. H1 There is significant relationship between personal view and purchase decision of hybrid vehicles. Conclusion In conclusion, no matter it is partial hybrid or fully plug-in hybrid, the main objectives are to prolong the sustainability of petroleum through improved fuel consumption.By going green, the hybrid technology can also help in reducing wastage and guarantee cleaner emission that can pass to better environmental health and quality. Therefore with all the bene fits and savings, we should try to adopt and embrace the implementation of hybrid vehicles. However, there is still room for improvement given the hybrid technology is still new within a decade of time. Government should come out with policy that can help greatly in promoting the adaptation of this green technology. Reference1) Allella et al, (2001), Negative Log-gamma Distribution for Data Uncertainty Modeling in Reliability Analysis of Complex System Methodology and Robustness, internationalist Journal of spirit and Reliability Management, Vol. 18, Napoli, Italy. 2) Allela et al, (2005), Optimal Reliability Allocation Under Uncertain Conditions With Application to Hybrid Vehicle Design Online, International Journal of Quality and Reliability Management, Vol. 22, Napoli, Italy. Available from (www. emeraldinsight. com/0265-671X. htm) Accessed June 6 2011 3) Apaydin O. Gonullu MT, (2008), Emission Control With Route Optimization In Solid Waste Collection Process, Vol. 33, Sadhana. 4)Davis S. Diegel S, (2004), Transportation muscle Databook, 24th Edition. 5) Duval M, (2004), move Batteries for Electric Drive Vehicles, EPRI. 6) Hirsch et al, (2005), Peaking of World Oil Production Impracts, Risks, and Mitigation. 7) Kuo Y. Wang CC, (2011), Optimizing the VRP by Minimizing Fuel Consumption Online, International Journal of Management of Environmental Quality, Vol.22. Available from (www. emeraldinsight. com/1477-7835. htm) Accessed 8 June 2011 8) Markel T. Simpson A, (2005), Energy Storage Considerations for Grid-Charged Hybrid Electric Vehicles, IEEE Vehicular Technologies Conference, Chicago, IL. 9) Markel T. Simpson A, (2006), Plug-In Hybrid Electric Vehicle Energy Storage System Design Online, National Renewable Energy Laboratory, operational from (http//www. nrel. gov/vehiclesandfuels/vsa/pdfs/39614. pdf) Accessed 8 June 2011.

Risk Management Group Of Easyjet Tourism Essay

Risk Management Group Of Easyjet Tourism EssayThe methodology implemented to get a line the stakes that face EasyJet was constructed through the use of a rig out Analysis. taking into consideration of all the conceivable risks would be an inefficient process, therefore unless a few risks of significant nature have been recognized which may come across EasyJet in the foreseeable future.The launch of a new route from Manchester to Palma presents both opportunities and hazards. Conclusive data provided by CAA presents an outcome not anticipated a even off in passenger poem at Manchester Airport, and a significant drop in the number of melodic linelines flying to this destination.A recent unfolding of a crisis collect to poor management at head office, indicates a growing concern in terms of crew shortages. This will have longer term repercussions if the hold out is not resolved. The problem might suffice the migration of customer to rival airlines, referable to the lack of customer services.A high risk factor for EasyJet lies with the unpredictable and pickpocket climate of the UK, possibly disrupting air-traffic grumpyly during the winter season. Given the complete closure of UK airspace during the volcanic eruption, EasyJets total size of the exposure, as a result of whirl is 5 million. With no current Government plans to invest in new equipment to keep the transport infrastructure open, EasyJet face liability for the costs, given that no indemnification policy is available for natural disasters and the Government reluctant to provide some levels of compensation.ContentsIntroduction This report has been commissioned for the EasyJet risk management group to identify and critically analyse risks that may face the organisation in the future. It is of significant importance that identified risks may present opportunities for growth, in addition to threats.As per this report, only the most significant risks will be identified, through the use of app ropriate models. A detailed analysis shall be provided to aid the management group to fella solutions to the problems.Implementing a formal procedure of risk management ensures the constant assessment of risks that EasyJet is exposed to. Where risks produce outcomes that adversely affect EasyJet, it is crucial that these risks ar either eliminated (if possible) or minimised. On the otherwise hand, risks which produce favourable outcomes should be exploited with the intention of adding value to the company and to maintain growth levels pursuing a, truly European motion thats turning Europe orange (EasyJet, 2010).Modern organisations have recognised the need to adapt quickly to changing business environments and the pace in which change occurs. The routine of enterprise governance therefore, is to strike a balance between conformance (controlling hazards and threats) and performance (maximising returns and opportunities). A key element of enterprise governance is to provide EasyJ et the mechanisms to dictate into practice corporate decisions that will ensure the success of the company, (IFAC, 2004).Risk Identification The identification of the appropriate risks that face EasyJet is a recurring process. It would therefore be reclaimable to draw up a SWOT analysis (see appendix 1 for definition) as a device which can be use to identify risks. It would be an inefficient and time-consuming process to identify all the conceivable risks set about EasyJet, as a result only the major risks will be analysed.SWOT AnalysisStrengthsA leading provider of air-travel for leisure and business customers, connecting convenient airdromes and destinations across Europe.Easily identifiable through a distinctive and leading mark name.WeaknessesMarket for domestic travel is highly competitive, with a host of many low-budget airlines operating on similar routes. Competitors include Monarch Airlines, BmiBaby, Ryanair and many other smaller airlines.OpportunitiesThe possibility of introducing new routes connecting travellers to a wider scope of destinations.ThreatsThe possible occurrence of natural disasters and/or sodding(a) weather changes, which may lead to severe delays and cancelations.A slowdown in sparing growth or a period of recession which may lead to a sudden drop in pray for travel.To ensure the consideration of all aspects of risk, the process of identification should be carried out systematically. Therefore two elements of risk identification will be addressed stipend Growth These risks be addressed with respect to their effect on whether EasyJet is able to achieve its earnings growth targets. The basis for this approach is to analysis speculative risks, in busy business risks.Risk Insurance Management This involves the development of contingency plans, and possibly insurance cover for downside risks affecting EasyJet.(Coyle, 201029-30)Successful risk management establishes a process whereby, to classify risks into certain sub-categor ies, in rove to identify particular risks which may be of concern to EasyJet. Business and non-business risks argon the broad categories which shall be used both come along sub-divided into specific categories to identify specific risks.Business Risks Product Risk Launch of new routeFrom the nature of EasyJets operations it is inevitable to retrieve a change in demand for travel, especially during this current tough economic climate. Product risk associates risks which may caseful demand for travelling with EasyJet to accession or decline.EasyJet plans to launch a new route from Manchester Airport to Palma, Majorca with its inaugural flight commencing on 12th March 2011. (EasyJet, 2010). The planned launch presents both opportunities and threats in the form of speculative risk. A clear advantage of this particular route is that it provides travellers greater access and choice in terms of departure timing, pricing and arrangement allowing travellers to meet their particular ne eds, whether for leisure or business use. The new launch promotes growth within the company through increased ticket sales and indeed overall advantageability. It also allows the possible expansion of EasyJets fleet and in the long term a strong performance on the stock market.Analysing the situation from a different perspective, it is clear that there are few obstacles that face EasyJet. The planned route faces significant competitive pressures from incumbent airlines currently operating on this route. It has been recognised that the biggest threat challenging EasyJet arise from flights in operation by Monarch Airlines and BmiBaby. Rivalry from interdependent airlines may force prices to fall, benefiting travellers at the expense of damaged profit margins. Furthermore, services provided by incumbents may significantly improve, allowing rivals to monopolise their operations strengthening entry barriers.Further analysis of data provided by the Civil Aviation spot concerning passe nger usage of Manchester Airport (see appendix 2) indicate a decline in terminal passengers. The data illustrates that passenger numbers from years 2005 to 2010 has fallen by approximately 20.1% from 22,061,000 to 17,621,000. Suggestive arguments may indicate poor quality of services provided by MAG plc. Manchester Airports operator.Evidence reported by the Civil Aviation bureau (see appendix 3), provides some justification as to why passenger numbers are falling. The data recorded indicates that on average across the entire period, flights were slow by 30 60 minutes. This may be of some inconvenience if time is a significant factor for passengers travelling, specifically for those on business use. winning the analysis further, it is evident that in response to falling passenger numbers, the number of scheduled flights to Palma is also in decline, (see appendix 3). The period 2005 to 2010 saw a fall from 526 to 355 flights to this destination. The data might signify this destin ation to be non-profitable, or the simple case of survival of the fittest incumbent airlines driving away new entrants away from this particular route. Such factors may present a high threat and risk for EasyJet.Operational Risk Crewing IssuesOperational efficiency is a key aspect to ascertain the level of profitability for an organisation, especially for EasyJet, stricken by cost-cutting measures to maintain margins. Staff whether they are crew on-board airlines or crew on the ground at airport terminals, are the key contributors to the successful operation of EasyJet. It has been a tough climate for the airline industry, in terms of operating in a period of economic decline which has led to some redundancies. Yet it is of utmost importance to preserve staff levels in order to maintain certain levels of services.Insight into the operations of EasyJet, indicates that fountain CEO, Sir Stelios Haji-Ioannou (currently the largest shareholder), challenged the groups right to its na me over concern of punctuality, (Jacobs, 2010). It is understood that, due to cost-cutting proposals, EasyJet has more flights scheduled than crews available, (Turner, 2010). With staff shortages becoming an imminent problem easyJet risk facing further disruptions across some parts of their network.Evidence prescribed through the views of crew members indicate that the issue lies predominantly with poor management. Conclusive evidence of the operating hindrance EasyJet are currently set about with is the remove result of a lack of processes from head office. In the wake of such problems Many EasyJet Flight crew are already applying to rival airlines, to escape the problem situation with EasyJet, (Turner, 2010). An escalating problem with crews will soon be a key contributor to the lack of motivation and resentment for crews towards their respected duties. In effect this may affect levels of customer services with rival airlines gaining extra custom at the expense of EasyJets m istake. In response, this is in direct violation as per one of the values of the companyPassionate Were ambitious to be the best we can be, (EasyJet, 2010).It is therefore critical to acknowledge the importance of meet management processes for the efficient running of the organisation. Whilst there may be opportunities for growth within the organisation, it is ever more important to manage internal processes efficiently, otherwise risk facing the migration of customers to rival airlines.Non-business Risks Disaster Risk Adverse weather may cause disruptions to air trafficIt is predictable to come across negative events that are beyond the control of EasyJet, severely disrupting operations. This downside risk promotes many threats, in particular to EasyJet.Forecasts published by the Met Office, indicate severe weather warnings in the coming weeks of the calendar month of December, with a high probability of snowfall in areas of the Midlands, South East, and Southern England. It is p redicted that, Britain is apparent to suffer from more transport delays and icy conditions as forecasters predict the cold snap will continue, (Alford, 2010).The possibility of grounding aircraft in the face of heavy snowfall poses a significant risk to EasyJet. Examination of last years frozen chaos and the financial losses that were sustained by EasyJet and other airlines provides insightful knowledge to draw up contingency plans for the near future to minimise these losses. Airlines were faced with many challenges in December of 2009 in particular, Most of the major UK airports reported delays and cancellations, with EasyJet grounding 7, 314 of its flights, (Siddique, 2009).The recent volcanic eruption in Iceland in April 2010 provided some answers to the likely cost of grounding aircraft. EasyJet reported 5 million in lost profits each day its aircraft were grounded, resulting in a 5% fall in its share price. Further disruption caused by heavy snowfall in December 2009 and Ja nuary 2010, wiped another 25 million off profits, (Williams, 2010). The lack of investment by airport administration and the Government present further risks in the foreseeable future for EasyJet and its passengers. Inappropriate and shortages of snow clearing equipment imply further disruptions if airport authorities are disinclined to invest.A critical study of this situation indicates, No insurance cover available to protect against this type of event, (Williams, 2010). Future disruptions will cause EasyJet to seek financial support from the Government if liable for compensation claims, or must ensure that liquid funds are available if the cost lies all told with EasyJet. As per the organisations value, it has been identified that there will be no compromises in terms of safety. Given this view, it is advisable that EasyJet take on a risk-averse approach for such events.It is therefore crucial to apply a methodology for assessing the implications of operating aircraft in the fa ce of adverse weather conditions. Application of Scenario Planning ensures that decision-makers are aware of the challenges facing EasyJet and take into consideration of possible future eventualities. Scenario planning allows EasyJet to think through the consequences of unexpected developments in some detail. A more detailed understanding of the unexpected, delegacy that decisions can be taken with a more informed judgement, (Coyle, 200568).Risk Map In view of identifying the appropriate risks, a risk map has been drawn up as a method of risk measurement, to provide an initial judgement to aid management distinguish the more significant risks.Severity/ advertLowMediumFrequency/ProbabilityLowMediumCrewing IssuesHighLaunch of new routeSource (Coyle, 2005)Following on from the identification of risks, a rational has been proposed for the appropriate positioning of risks in the risk mapAdverse weather High Impact, Low frequency. The UK is not prone to catastrophic natural disasters d ue to its geographic location therefore there is a low probability of such events occurring. However due to shifting climate patterns in the face of increase CO2 levels, and the presence of global warming, it is evident that winter months are becoming ever more calamitous. Current indicators displaying the situation of the UK economy, with continuing proposals of further austerity packages from the confederacy Government, promote further risks, in the face of delayed or postponed investments in improving the current transport infrastructure to be able to cope with severe weather conditions.Crewing Issues Medium impact, Medium probability. There will always come a time where firms face an imminent shortage of staff, whether on a particular day, or a longer period. Such problems will have to be dealt with, given the impact it will have on operations in the longer-term, in terms of efficiency.Launch of a new route Low impact, High frequency. EasyJet will always need to introduce new routes to further destinations in order to allow growth within the company. Particular routes which may not provide the anticipated profits, will impact the overall profitability of the company, however to a lesser extent. The EasyJet Group with a large diversified portfolio of subsidiaries are able to mitigate certain losses against certain profitable subsidiaries.Conclusion The environment in which EasyJet scat in, is constantly faced with an increasing pace in which change occurs. The dynamic properties of risk imply that the process of risk management needs a continual application. The risk management group of EasyJet must accept the constant need to re-evaluate the significance of existing risks, and be prepared to look-out for new risks that may provide opportunities as well as threats in the near future.References Alford, S, (2010), Britain facing more freezing conditions. The Sunday Times, 5 DecemberCivil Aviation Authority, (2010), UK Airport Statistics. purchasable http //www.caa.co.uk/default.aspx?catid=80pagetype=88sglid=3. Accessed seventeenth December 2010.Civil Aviation Authority, (2010), UK Punctuality Statistics. Available http//www.caa.co.uk/default.aspx?catid=80pagetype=88pageid=12sglid=12. Accessed 17th December 2010.Coyle, B (2005). Risk Awareness and Corporate Governance. 2nd ed. Kent Institute of Financial Services.EasyJet plc. (2010), more or less EasyJet. Available http//corporate.easyjet.com/about-easyjet.asp Accessed 16th December 2010.EasyJet plc. (2010), EasyJet launches new route from Manchester. Available http//corporate.easyjet.com/media/latest-news/news-year-2010/25-11-2010-en.aspx Accessed 16th December 2010.International Federation of Accountants, (2004). Enterprise Governance Getting the Balance Right. Available http//web.ifac.org/publications/professional-accountants-in-business-committee/other-publications-1enterprise-governance-gett. Accessed 19th December 2010.Jacobs, R, (2010). EasyJet faces Crewing Issues. The Finan cial Times. Available http//www.ft.com/cms/s/0/d82e4402-9a87-11df-87fd-00144feab49a.htmlaxzz19PCFejay. Accessed 1 December 2010.Siddique, H, (2009). Icy weather disrupts Christmas Eve getaway. Guardian.co.uk. Available http//www.guardian.co.uk/uk/2009/dec/24/christmas-eve-travel-disruption?INTCMP=SRCH. Accessed twentieth November 2010.Stevenson, W. (2005). Operations management (8th edition), New York McGraw-Hill/IrwinTurner, B, (2010). EasyJet flights delayed or cancelled as crew unavailable. Finance Markets. Available http//www.financemarkets.co.uk/2010/07/21/easyjet-flights-delayed-or-cancelled-as-crews-unavailable/. Accessed 1 December 2010.Williams, H, (2010). EasyJet reveals cost of air travel ban. The Independent. Available http//www.independent.co.uk/travel/news-and-advice/easyjet-reveals-cost-of-air-travel-ban-1948621.html. Accessed 20th November 2010.Appendices Appendix 1Defining SWOT AnalysisA SWOT analysis is a particularly usable model used to evaluate strengths, weakn esses, opportunities and threats that face EasyJet.Strengths and weaknesses have an internal focus and are typically evaluated by operations people. Threats and opportunities have an external focus and are typically evaluated by marketing people. SWOT is often regarded as the link between organisational strategy and operation strategy. (Stevenson, 200543)Appendix 22010176218.32009189378.62008213179.02007218869.12006220479.42005220619.7Figure Passenger numbers at Manchester Airport, source (CAA, 2010)201035553200944923200854226200755026200662923200552643

The Product Differentiation Strategy Marketing Essay

The intersection Differentiation Strategy Marketing EssayExcellent Shoes Manufacturing Pte Ltd has the options of victimisation different strategies in their business using appropriate examples, describe your understanding of these different strategies and suggest what schema you might recommend the Company to economic consumption.In present day the economic is flexibility and the lodge that be able to survive in this field should know how to manage their own resource in the maximum efficiency and need to follow the foodstuff change and movement, the way to do this depends on the different technique and operating diversely on strategic management of the club. Especially, in the consumer markets which there is a naughty up level of competitive. It is the essential that every single telephoner should open up its market in new area, expanding further with modest ambitions or operating in additional speciality products in markets annually. These factors are main causes to bring successfully to business which I believe that it depends on how the club maintain competitive favour in business strategies? , What types of strategies are available in the business environment? Another important aspect is that the fellowship can use flexibility prototype strategies or develop its own strategy or not?In term of Excellent Shoes Manufacturing Pte Ltd, with the size of medium business, I live that the company can use different of business strategies, according to its situation. For example, at the beginning, when the company was established, it may face different challenges than at the present. Moreover, the business strategies that it is implemented may be different from its competitor. In my point of view, I believe that there are four types of business strategies by following these1. Growth StrategyA evolution strategy conduces introducing new products or adding new features to existing products. Sometimes, the company may be forced to modify or increase its product line to throw up with competitors. By using the new technology of a competitive company is a centre concept to play on growth strategy. For example, the company is likely constantly adding new features or discovering new technology for shoes healthy design in order to save customers feet duration they are wearing. As a result, shoes companies that do not keep up with consumer preference would not stay in business long period. Moreover, the planetary house may also adopt a growth strategy by marking a new target customer group for its products. Sometimes, it can find new one for its products by chance. For example, as a result of the company is a specialises in the manufacturing and supply of high fashion leather shoes and the shaper may discover through marketing research that young teenagers in school like its products. Hence, in addition to selling fashion leather for students in order to distribute to retail stores or shoes shop in school, the company could design t he shoes product in format of school styles.2. Product Differentiation StrategyMost of companies allow for oft use a product differentiation strategy when they have a competitive advantage, such as superior caliber or service. For example, the shoes manufacturers may set themselves apart from competitors with their superior engineering design or manufacturing technology. Obviously, companies use a product differentiation strategy to set themselves apart from key competitors. However, I believe that a product differentiation strategy can also help a company build brand loyalty. It can see that today, the company is known in the local industry and it is amongst the top companies who can produce a high quality pair of maneuvers shoes and ladies fashion leather shoes.3. Price Skimming StrategyA price-skimming strategy involves charging high prices for a product, particularly during the introductory phase. The company will use a price-skimming strategy to quickly recover its product ion and advertising costs. However, there must be something special about the product for consumers to pay the unreasonable price. An example would be the introduction of a new technology. By doing this, it may be the first to introduce a new type of new sport shoes aerodynamic design or leather formal shoes modern styles. Because the company is the only one selling the product, customers that really want in trend by wearing new one and willing to pay the higher price.4. Acquisition StrategyAccording to the size of company with extra nifty may use an acquisition strategy to gain a competitive advantage. An acquisition strategy conduces purchasing another company. For example, the company may purchase a polyester factory or a leather factory in order to expand its operations and to control cost of shoes raw material.5. Cost leadThe benefit of formulation this business strategy is that the company will consciously choose to position its company as a provider of products or operate at the low end of the pricing point compared to its competitors. Moreover, it could make up in volume what they may forfeit in terms of a high price point. On the other hand, Cost leadership is a business strategy that allows a company to become the lowest cost production company in an industry. Traditionally, businesses have two key options for improving wages by increasing sales or decreasing costs. By doing this, the company need focus on more on acquiring raw materials that are the highest quality at the lowest price. Another important aspect is that the company must also use the best labour to transform raw materials into valuable consumer goods. Low-cost leadership usually translates into high-quality goods at low consumer prices. The capability to undercut a competitors price often leads to increases in market share.In term of suggestion, what types of strategies should be formulated for Excellent Shoes Manufacturing Pte Ltd I claim that the company could bring the result from the step of strategy analysis and to consider in these questions, what the external and internal environments that are confronting are? How the company can organizes and combines its resources in order to build its strengths, to eliminate its weaknesses and to sustain core competencies? How the company can achieve to find good opportunities for growing the business and to keep changing of posing a threat.From the consideration in those questions, I feel that I could recommend the company to use cost leadership strategy. As of the issue that Mr. Pattakorn is worried about the return of the investment in terms of profit is not as good as it was during his fathers time. Conversely, the whole seems to have grown bigger with the manufacturing of many more pair of shoes. It is likely that the firm would have the problem from too high production cost. I believe that if the company can review and to control production cost, it will bring tush the outstanding profitability.To sum up, sometimes, businesses would look for a combination strategy to please customers looking for multiple factors such as quality, style, convenience and price.

Construction of a Chemical Plant

Construction of a Chemical typesetSITE CONSIDERATIONS 5.1 Summary In this chapter, the aim is to give a clear view on the selected posture along with the reason, explanation and the brief information about the office as s well(p) in order to construct a chemical botany. The main focus is all(prenominal) about the side consideration, which is to consider the close to strategic stead in landmarks of geographical factors. A strategic station must be found for a new project and the site and equipment layout need to be plan to ensure that the plant will be operate at its trounce condition to ensure the quality of the production of methanol. In addition, there a nearly factors must be considered first while selecting a suit equal to(p) site much(prenominal) as location, raw actual render, trans demeanor facilities, handiness of comminute, availability of utilities, availability of suitable trim, effluent disposal, local anesthetic community consideration, climate and t he last one is politic and economic consideration. As the conclusion, Gebeng industrial kill, Kuantan which is located in Pahang Darul Makmur was selected as the site for the Iso-amyl Alcohol plant. Last but not least, the plant layout is also drawn as it is outcomeant in order to consider how the plant is build.5.2 IntroductionA preliminary feasibility study must be conducted and a suitable site must be found before start the plant construction. The location of the plant may have a crucial effect on the profitability of the plant and its operation. It is important to determine whether the Iso-amyl Alcohol plant is feasible to be built up or not in term of safety, environment impact controllability, the flexibility for the plant and the economic aspect as well. There atomic number 18 whatsoever factor that must be considered before build the methanol plant to make sure the operation will operate smoothly and to set up the best quality of Iso-amyl Alcohol production such as loca tion of atomic number 18a, raw material turn in, transport facilities, effluent disposal, climate, availability of labour, availability of utilities, suitable land, local community and politic and economic. The manufacture of Iso-amyl Alcohol is classified as a petrochemical project. The plant must be located in a specialized regulate provided by government. Three main locations that have been short listed to set up the proposed 100,000 metric ton/year Iso-amyl Alcohol plant are Senawang industrial kingdom, Negeri Sembilan, Pengerang industrial Port, Johor and Gebeng Industrial province in Kuantan, Pahang. The comparison table is given in Table 5.4.5.3 Side Consideration 5.3.1 Location of AreaIndustrial electron orbit are typically situated outside the principle neighbourhood of a city. The range for the most part is given great transportation get to including street and rail. Separating the industrial region is to set aside modern uses from urban ranges so as to decreasing th e bionomic and social effect. It can likewise draw in more(prenominal) new business by giving a coordinated framework in one area.5.3.2 Raw Materials SupplyThe supply of crude materials is a standout amongst the most essential figures choosing the area of a plant. Crude material supply is a critical angle that should be considered before graduation up a plant. As chemical influence includes in change of crude materials to complete item, it is essential to have a plant that is situated close to where the supply of crude material is greatest. The principle preferences are to diminish the transportation cost of crude material furthermore lessening the capital put resources into storerooms.5.3.3 Transport FacilitiesTransport facilities are zippy for conveying the crude material to the plant and to disperse the completed items to the market. The basic of transport like street, rail and ocean ought to be accessible and close to the plant. A minor thought is the accessibility of air tr ansport because of the impediment utilization of the transport. A decent transport facilities dont just guides the entire process, however can helps boosting the import and fare exercises. This by one means or another would create great economy for the nation.5.3.4 Effluent DisposalEffluent disposal, be it in fluid, unshakable or vaporous are a noteworthy worry in planning a plant. There are very extreme limitations on absquatulate alter and these vary with a specific area. It is mandatory to consider the allowable resistance levels for water, land and air dispersal. The site chose need sufficient and successful transfer framework for dealing with the effluents, for example, the seepage frameworks and dumping site. Waste water should be dealt with before diverted to open channels to stay away from any ecological issues. The cost of the emanating treatment ought to be considered too since ordinarily it will be high.5.3.5 ClimateIt is essential to decide the climatological figures around the site region before beginning up a plant. The atmosphere can have a vital bearing on the financial operation of a procedure. Malaysia climate profits by a tropical atmosphere with both high temperature and moistness consistently. Data on the example of precipitation and frequency of high wind or square(p) tempests ought to be considered. In selecting a site inside a picked area, the local history ought to be checked first. Any natural incident like quakes or surge that has been happen should be noted.5.3.6 Availability of LabourThe plant ought to be put in an area where adequate work supply is accessible. Accessible labour from nigh specialized establishments will give an advantageous commitment to run the plant easily. Despite the fact that the general pattern is for expanded computerization in concoction plant , notwithstanding staff and designing work force ,the procedure still need a huge work compel, particularly where a move framework in an operation. It is critic al for finding the plant to consider the contending businesses, the ability and knowledge of specialists and the turnover rate.5.3.7 Availability of UtilitiesUtilities is streamly by and large utilize for the subordinate administrations required in the operation of any production procedure. Power required for electrochemical processes, engines, lightings and general utilize. Steam for the procedure warming and it is required for the procedure is produced in the tube boilers utilizing most monetary fuel. Likewise, water additionally is required for general utilize in light of the fact that the water required for the by and large useful will be taken from nearby source of water.5.3.8 Suitable LandFor the proposed plant and for future extension the appropriate land will be accessible. The land ought to be all around depleted, in an ideally flat and have reasonable load bearing limit. To decide the requirement for other unmatched establishment a full site assessment ought to be made. Moreover, it ought to be accessible with low cost too. To decrease the aggregate speculation and development cost, the land cost ought to be prudent as could be expected under the circumstances. However, in any case, the land cost relies on upon the area and it might changes without any notice. The area must be safe that it doesnt force extra hazard to the community.5.3.9 Local CommunityThe plant local group must be able to provide adequate facilities to the plant personnel, for example, schools, banks, lodging and recreational social offices. Other than that, the proposed plant must fit in with and be worthy by the nearby community. Full thought must be given to the protected area of the plant. With that it doesnt force a noteworthy extra hazard to the community.5.3.10 Politic Economic capital grants, charge concessions, and other prompting are regularly given by government to guide new venture to preferred area, for example, areas of high unemployment. The accessibility of such concedes can be the abrogating thought in site selection.5.4 SIDE SELECTION Table 5.4 Side selection between Senawang Industrial Estate, Negeri Sembilan,Pengerang Industrial Port, Johor and Gebeng Industrial Land in Kuantan, Pahang.Selection citeria Senawang industrial estate, negeri Sembilan Pengerang Industrial port, Johor Gebeng Industrial land, Kuantan, PahangLocation 5km from Plus HighWay Senawang9km from Lekas Highway13km from Seremban45km from Johor Bharu8km from Johor Port40km from Kuantan TownNext To Palm Oil Industrial Cluster (POIC)Kuantan Port about 10 km away, and Kemaman Port, about 45 km awayTypes of IndustriesMedium assiduityAgriculture industryPetrochemical industryPetrochemical industryArea of available8.63 hectars12.14 hectarsMin. 3 acres, to max. 250 acres.Land PriceRM 12 000 000RM28.00 per square feetRM 36 590 400RM20.00 per sq.ftRM 2 613 600 for min. 3 acresFeedstockPentane fromShell Refining federation (federation Of Malaya) Berhad, Batu 1, Jln Pantai, Port Dickson, MalaysiaChlorine and NaOH fromCCM Chemicals Sdn Bhd(159498-A), Lot PT 200, Jalan Asam Jawa 16/15,Off Persiaran Kemajuan, 40200 Shah Alam, MalaysiaPentane fromShell Refining Company (federation Of Malaya) Berhad, Batu 1, Jln Pantai, Port Dickson, MalaysiaChlorine and NaOH fromCCM Chemicals Sdn Bhd(159498A), Pasir Gudang Factory Plot 411, Kawasan 4 Jalan Perak1 Pasir Gudang Industrial Estate 81700 Johor Bharu, MalaysiaPentane fromShell Refining Company (federation Of Malaya) Berhad, Batu 1, Jln Pantai, Port Dickson, MalaysiaChlorine and NaOH fromMalay-Sino Chemical Industries Sdn Bhd Lot PT 4406, Kawasan Perindustrian Teluk Kalong, 24000 Kemaman, Terengganu, Malaysia.Water SupplySyarikat Air Negeri Sembilan (SAINS)Syarikat AirJohor (SAJ)Semambu WaterTreatment PlantEnergy SourceTNB serembanIPP YTL Power times Sdn.Bhd(404MW)Sultan Iskandar Power stationTNB Johor BharuTNB TanjungGelang, Kuantan. (800Mw)TransportFacilitiesRailwayMain station bus serembanMain highway to kuala lump ur, port Dickson and Malacca.About 45min from international airport kliaJohor portNear to jalan kota tinggi main roadFacing Gate 2 Rapid new main road80 km from Johor BahruSultan Ahmad Shah Airport, Kuantan,36km awayKuantan Port about 10 km awayKemaman Port,45 km awayKuantan-Kerteh Railway Linking the Kerteh Industrial Area and Kuantan Port to its decentlyOther FacilitiesNearby police Station and fire stationBankNearby to seremban cityBum boats and ferry operate between Changi Point bring Terminal (Changi Village) and Pengerang daily.Kuantan-Kerteh Railway Linking the Kerteh Industrial Area and Kuantan Port to its right.5.5 PROPOSED SITE 5.5.1 PROPOSED SITE Figure 5.5.1 The proposed site of plant in Gebeng Industrial Land, Kuantan PahangFigure 5.5.2 The proposed site of location plan in Gebeng industrial land via google image.Figure 5.5.3 The proposed site plan of plant location in Gebeng industrial land via constructed mapAfter doing some consideration based on several factors, G ebeng Industrial Land, Kuantan, Pahang had been choosed due to its competitive advantages compares to Senawang Industrial Estate, Negeri Sembilan and Industrial Port Pengerang, Johor for iso amyl alcohol plant setup and production. Taking the best economic scenario into account the plant life, the location have been chosen based on several criteria such as operational cost, market price , the availability of raw material sources, transportation and capital cost.Gebeng Industrial Land is prepared land ready with infrastructure, located In Gebeng Industrial estate, the main industrial area in Kuantan, Pahang. The Gebeng Industrial Land is a thriving hub of commercial activity where numerous multinational corporations in the petrochemical sector are based at.Generally, industrial land must be undivided and of regular shape, completely flat, close to industrial power, water and drainage supplies, and well serviced by transportation infrastructure. Therefore, it is identified to fulfill all the characteristics needed for the proposed site of constructing this petrochemical plant, which is Iso-amyl alcohol plant. The main reason for the selection is the availability of land with availability from 3 acres to 250 acres with the price about RM 20.00 per sq. ft which is affordable price with strategic location.Furtheremore, with a great development phases there, it was located strategically which is located next to Palm Oil Industrial Cluster (POIC) and in close proximity to the Malaysia-China Kuantan Industrial Park (MCKIP). Besides that, it also located only nearby to Petronas Gas Berhad centralize Utility Facility (PGB CUF) and Gebeng Railway gigabyte that located to its left side. Moreover, the Kuantan-Kerteh Railway that linking the kerteh industrial area and Kuantan Port only located to its right making this land more strategically to build our plant there.The availability of raw material nearby the plant are suitable for the production in terms of saving the c ost operation. Basically, the raw material was supplied by two suppliers which is one from Port Dickson and another one from Kemaman, Terengganu. Shell Refining Company (federation Of Malaya) Berhad in Port Dickson was chosen to supply pentane and Malay-Sino Chemical Industries Sdn Bhd in Kemaman, Terengganu was chosen to supply chlorine and NaOH to plant. Furthermore, in order to ensure the raw material always in stock, Qingdao Eastchem inc located in China also chosen to supply the pentane. Basically, the price of pentane is cheapest in China about 1000 dolar per metric ton, but the total price to supply to plant need to consider likes transportation process of this material. The raw material will be shipping from China to the port Kuantan, Pahang in bulk quantities. Then the material will be send by cargo truck services from port to the plant.Besides that, the transport of materials and products to and from the plant will be an overriding consideration in site selection. If pract icable, a site should be selected that is close to at least two major forms of transport like road, rail, waterway (canal or river), or a sea port. The least costly method of shipping is usually by water the most expensive is by truck. Road transport is suitable use for local distribution from a central warehouse. For long distance transport especially for bulk of chemicals, rail or airway transport is suitable transport use in term of saving costs and cheaper. Besides, for convenient and efficient for the movement of personnel and essential equipment and suppliers, air transports is the main transport facilities use. Gebeng industrial land is easily accessible by road via the East Coast Expressway connecting to Gebeng By-Pass and Kuantan By-Pass. It is also near the Sultan Ahmad Shah Airport, Kuantan, about 36km away and Kuantan Port about 10 km away as well as Kemaman Port, about 45 km away. Besides that, Kuantan-Kerteh Railway Linking the Kerteh Industrial Area and Kuantan Port located only to its right, makes it located more strategically.The main requirement for every plant and industry is the availability of electricity. It is the most important utilities to plant for every activity such as production, run of equipment or activities in the office. It supposed to have electricity with minimal impact to its surrounding and environment. Some industry generates their own electricity by their own generator but in most industry and plant in Malaysia, the electricity is provided by Tenaga Nasional Berhad (TNB). The main electricity supplier in Gebeng Industrial Estate also Tenaga Nasional Berhad (TNB). The electricity supply provided by TNB for Phase I and II is supported by its 132/11kV main intake and for Phase III, two sources of electricity supply are available which Centralised Utility Facilities (CUF) and 12/275kV main intake. Water also one of the most important component in industry either fresh water or water used in equipment. The water is required f or large industrial as well as general purposes, starting with water for cooling, washing, steam generation and as a raw material in the production of ethylene glycol. The water supply in Gebeng Industrial Estate is supplied from the Semambu Water Treatment Plant. The current capacity of water supply is 2MG/D. The Government of Pahang is committed in ensuring an efficient water supply in Gebeng. The steps that have been taken are by increasing the water supply to 64 MG/D, build a building of a new 200 acre dam in Sungai Lembing, Kuantan as well as build a building of new pipes and water tanks in Gebeng Industrial Estate.Last but not least, the main telecommunication supplier in Gebeng Industrial Estate is Telekom Malaysia. They provide state-of-the-art facilities and services such as Integrated Systems Digital Network (ISDN), digital line, MAYPAC, Internet and video conferencing. For fire flake facilities, the Pahang Fire and Rescue Department is located near Gebeng in order to han dle any emergencies. In addition, located within the vicinity of Gebeng is Petronas Centralised indispensableness Facilities. Both stations are equipped with HAZMAT (hazardous material) facilities. Another services provided is the Gebeng Emergency Mutual Aid (GEMA), a voluntary crisis management organisation, set up from an alinement between Government agencies and private manufacturers in Gebeng. The main objective of GEMA is to execute proactive action and they also offer expert services to counter emergencies.

Teaching an Applied Critical Thinking Course: How Applied Can We Get? E

Teaching an Applied Critical Thinking Course How Applied Can We Get?ABSTRACT Encouraging students to apply classroom knowledge in their personal, everyday invigoration is a major problem confronting many teachers of critical thinking. For example, while a student might recognize an ad hominem argument in a classroom exercise, it is quite another thing for him or her to avoid the same in interpersonal relations, say with parents, siblings, and peers. One ascend to this problem is the creation of interaction software to which students can turn for input on the rationality of their own thinking. Students can then speak to computers rather than instructors intimately their private lives without having to share confidential information with any other human being, yet still receive relevant feedback. I discuss software engineering science that actually performs this function. The software in question is an interactive, artificial intelligence program that checks beliefs for faulty thin king (fallacies), including inductive and deductive errors. The system scans student essays for possible fallacies asks questions at relevant junctions provides individualized feedback on fallacies committed provides summaries of fallacies found diagnoses thinking problems issues recommendations and provides other pertinent information. The current movement in applied philosophy has helped to re-awaken the Socratic thought that philosophy is a way of living and not merely an academic pursuit. The crux of this movement has been that philosophical theories and methods can make valuable contributions to practical life problems. One very visible area of applied philosophy has been that of ethics. Thus, applied ethics today includes applications of philosoph... ... of fallacy commission in each of the five groups of fallacies turn to in the course. In a sample of about 150 community college students, the mean total score on the PLAI pre-test was 132.543, whereas the total mean score o n the post-test was 113.647 indicating a overall improvement (across all five fallacy categories) of 18.896.CONCLUSIONWhile, at this juncture, more data needs to be collected and its significance evaluated, thither is reason to think that instructors of critical thinking can, with the assistance of computer technology such as that summarized above, effectively narrow the gap between classroom and students away world. Without undue invasions of students privacy, instructors can oversee and assess their students efforts in applying critical thinking to personal living. And they can do this without ever having to leave the classroom

Progressivism Essay examples -- Progressivism American History Essays

Progressivism The reformist Movement in the late nineteenth century, early twentieth century presented quite a slur for historians to conquer. At the turn of the twentieth century political questioning was the norm. Practically every historian that writes about this time flow has a different intellection of what made up Progressive Movement, some even going so far to beg the question if it was actually a movement or if it was more(prenominal) of an era. The two ar interchanged so often that they have in many ways come to mean the same thing although according to some they are distinctly different. The four works, Richard Hofstadters The Age of Reform, Peter Filenes An Obituary for the Progressive Movement, Richard McCormicks The Discovery that Business Corrupts Politics, Paula Bakers The Domestication of Politics all discuss the Progressive time period in varying degrees of depth. The four historians all wrote after the 1950s when the age in question was clearly over. Richard H ofstadters book discussed all facets of the age from the mid(prenominal) to late 1800s to the early and middle 1900s he touches on the politics, the economics and the social and societal conditions of the age.The Age of Reform, specifically, covers the time period from the 1870s to the 1940s. He includes populism, progressivism and the New Deal as main topics in his book and it is mainly biographical in nature. He discusses which groups attempted certain reforms and the part of the era it occurred during. He attempts to explain why they attempted when they did and the political atmosphere. He even notes the geographic locations of specific pushes in some cases. Hofstadter, like most historians agrees that reform is the defining have got of th... ...gument that there was no actual movement. Anyone with a political affiliation or any interest in politics at the time championed one of the ideas of the progressives. The progressives were the mint seeking reforms in all agencies and a spects of life. With the changing time and with the wavering leaders and growing uncertainty of the party politics everyone was attempting to change what they could. The time period between the mid nineteenth century and the mid twentieth century did not house the progressive movement, it was the progressive era. SourcesRichard Hofstadters The Age of ReformPeter Filenes An Obituary for the Progressive Movement (Article 1)Richard McCormicks The Discovery that Business Corrupts Politics (Article 2)Paula Bakers The Domestication of Politics (Article 3)*all three articles were taken off of the database JSTOR